Autumn/Winter 2024 'Withered'

Preview of WHITE NOISE FM new collection for the Autumn/Winter 2024 season. Launching at TEMPL on Friday, 13 December 2024 (11.00 - 20.00) along with the Pre-Autumn/Winter Capsule Collection and a limited restock on the Fitted Tees.

The title of the Autumn/Winter 2024 collection comes from ‘Lateral Thinking with Withered Technology’, a product development philosophy conceived by Gunpei Yokoi who worked at Nintendo as a video game designer and created the original Game Boy.

The term ‘Withered Technology’ within this context refers to tried-and-true technology that is often already widely used and is well understood. The term 'Lateral Thinking' (which became the title of our Pre-Autumn/Winter 2024 Capsule Collection) is coined by Maltese psychologist Edward de Bono which describes a manner of problem-solving which utilizes an indirect and creative approach via reasoning that is not immediately obvious.

Simply said, this philosophy by Gunpei Yokoi can be summed to utilizing abundant and well-understood technology in unconventional ways in order to solve problems within the design process.

Unbeknownst to us, WHITE NOISE FM has been following this product design philosophy ever since its conception. Being a small independent brand based in Indonesia, we rarely have access to cutting-edge technology, methods, and materials. Thus, we often opt to utilize more commonly used materials and instead try to employ methods and constructions that are novel and adaptive.


In the spirit of this ethos, we brought back some silhouettes from our past collections such as the hooded jacket from AW22 for the 'Lateral Thinking' capsule collection and the leather rider jacket from AW23 for the 'Withered' collection-- retaining the familiar details while adopting new unconventional ways of utilizing other well-understood materials.

Pre-Autumn/Winter 2024 Capsule 'Lateral Thinking'

Autumn/Winter 2024 'Withered' Collection will be released and showcased exclusively at TEMPL (Jl. Tulodong Bawah I No.9, Senayan, Kec. Kby. Baru, Kota Jakarta Selatan, Daerah Khusus Ibukota Jakarta 12190) on Friday, 13 December 2024 from 11.00 until 20.00.

The collection will be showcased along with the Pre-Autumn/Winter 2024 Capsule Collection and a very limited restock of the Fitted Tees in all colors.